Earlier this month at the SEMA Show 2015, Sparta Evolution introduced many exciting new products for 2016. The SEMA Show is the largest aftermarket automotive event in the world and it was our opportunity to show everyone all of the new products that we had to offer. This was Sparta Evolution’s second year attending as exhibitors and the goal this year was to provide an immerse experience for anyone who visited the booth. We were placed in the Annex Hall next to Central Hall and though it was away from the main areas, we still had a lot of foot traffic and many show attendees made it their priorities to seek our booth out.
Once stepping into our booth, show attendees were able to see and touch all of our products on display. This was our plan for the booth, as we wanted potential partners to get familiarized with the quality and craftsmanship of our products before talking to anyone from the Sparta Evolution team. We had all variations of our Triton track calipers on display and our Saturn street calipers. Aside from showing off our two caliper lines, we debuted our new Sparta Evolution monoblock for the first time. Though it was kept under a clear acrylic cover, we allowed all visitors to touch and feel the engineering that went into our monoblock caliper. Many were amazed by light weight feel and overall design of it. Overall, all of our products were well received by visitors of the booth.
One of our favorite features of the booth was our acrylic see-through caliper. This was one of the main attraction points of our booth. Surprising to us, a lot of people did not fully understand the basic function of a braking caliper. The clear acrylic caliper provided a perfect way to educate and show the inner workings of our braking calipers. Many people were amazed that we even had the acrylic caliper, as no other braking manufacturer at the show had anything like it. This was a great way to set our booth a part from our competitors.
Not only did we have our brakes on display at the booth, we had a couple of our sponsored vehicles with our brakes at the show as well. We asked James Domalski’s to bring out his stunning BMW 135i and Michael Lewis with his wide body BMW 335i.
Overall, The SEMA Show 2015 was a great success. After speaking with many show attendees, it was promising to see that they were just as enthused about our products as much as we are. Now that SEMA is over, we’re working hard to follow up with of the leads that we received and more importantly, continue to the push the idea of the ultimate braking system. We’d like to thank the SEMA team for allowing us to exhibit for a second year and for all of the continued support from our supporters.
Check out some more photos in the gallery below!